As individuals we often face problems in our daily lives that could be solved very effectively with an app. Tracking expenses or items in an inventory, monitoring parameters in real-time, managing the customers or assets of a business, sending notifications, activity tracking and reporting, and much more... Unfortunately, developing an app is often discarded because of the skills and knowledge that it requires.

As developers, time is often the deciding factor. If a feature rich backend for you website or mobile app, with you own objects and custom logic was only a few minutes away, more ideas would become reality. Picture the ability to define your schema quickly with a simple JSON and automatically having a backend on the cloud ready for you to query with REST or GraphQL APIs, perhaps with data imported from a spreadsheet...